blokDEK
May 2025
Monthly Social Media Analytics
As of May 11, 2025 · Instagram and Facebook
Snapshot
May at a Glance
Data as of May 11, 2025.
Instagram Followers
2,650
+866 followers
Started at 1,784 · +48.5% growth
Top Reel Views
132.7K
+298 follows from that reel
Facebook + Instagram combined
Total Interactions
1,087
Across 3 tracked reels
Likes · Comments · Shares · Saves
Instagram
Follower Growth
Account baseline compared to May 11, 2025.
Start of Period
1,784
108 posts
+866
+48.5% growth
May 11, 2025
2,650
111 posts
Content Performance
Top Performing Reels
Ranked by total views. Data from Meta Business Suite as of May 11, 2025.
#1 · Highest Views
"After a long week of hard work, your weekend should be enjoyed. blokDEK's aluminum frame is engineered for easy setup..."
Published Fri, May 1 · 1:36 PM
FB IG
Views
132.7K
117.7K FB · 15K IG
Interactions
736
Link Clicks
27
Follows
298
Likes
392
Shares
66
Saves
257
#2
"The reality is that sometimes, you just don't have the man power to install the deck you want. However, that shouldn't stop you from creating the yard of your dreams..."
Published Fri, May 8 · 2:35 PM
FB IG
Views
14.2K
11.3K FB · 2.9K IG
Interactions
49
Link Clicks
0
Follows
4
Likes
26
Shares
6
Saves
16
#3
"The best yard improvement? One that lasts. Contractors and permits for yard installations can cause headaches..."
Published Sun, May 3 · 4:48 AM
FB IG
Views
10.6K
Reach: 10.8K
Interactions
302
Link Clicks
N/A
Follows
337
Likes
147
Shares
64
Saves
90
Audience Intelligence
Comment Insights
Notable comments surfaced from the May content cycle.
Targeting Flag International Reach Detected
Comment from Manuelm Miranda asking 'do you deliver to nz?'
A viewer from New Zealand is asking about delivery, which means the reel reached well outside the intended North American market. If current campaigns are geo-targeted, this suggests the targeting may need tightening. If ads are running broad, consider whether international shipping is viable before that audience grows further.
Social Proof Organic Customer Validation
Nancy Rundle comment: Got ours put together today. It looks great!!!
Nancy Rundle's unprompted "Got ours put together today. It looks great!!!" is exactly the kind of real customer validation that builds trust at the top of funnel. The blokDEK reply ("It was lovely working with you guys!") reinforces a personal, responsive brand voice. Consider repurposing testimonials like this in ad creative or on the product page.
Key Takeaway

The May 1 reel drove outsized results (132.7K views and 298 follows), primarily via Facebook distribution (117.7K of those views). The weekend lifestyle angle outperformed product-feature framing. Notably, the May 3 reel drove the highest follow-conversion rate of the three reels (337 follows despite only 10.6K views), suggesting the "best yard improvement" hook is well matched to an audience actively considering this product category.

Content Framework
Content Pillars
Four content types tracked in ClickUp to monitor what gets made and how it performs over time.
Pillar 01
Hook
The Weekend Reveal
Fast, visual before / afters of a real deck going in.
Short, punchy, built on real install moments. Stops the scroll with the product doing its job, transforming a yard in a weekend, not a season.
For · East Coast & Midwest
Pillar 02
Hook
The Backyard Moment
Lifestyle-led shots of finished decks being lived on.
Slower, mood-led. The deck at golden hour, the hot-tub surround, the family dinner outside. Built to earn a follow and get saved for later.
For · West Coast
Pillar 03
Educational
Build Answers
Short, captioned explainers that kill common objections.
"Will it fit my space?" "How long does install really take?" "What's it cost?" Direct, calm, credible; the video that closes a quick buyer.
For · East Coast & Midwest
Pillar 04
Educational
Owner Stories
Longer pieces with the homeowner telling their build story.
Testimonial-driven. Materials, process, and the case for the larger investment. Earns the third visit that turns into an inquiry.
For · West Coast
Product Featured
Product Categories
Each piece of content is tagged in ClickUp by which product context it features, so we can see which categories are under or over-represented each month.
Category 01
Backyard
Traditional residential deck builds. Backyard upgrades, patio extensions, pool surrounds, and outdoor living spaces.
Category 02
RV
Modular decking for RV pads and campsites. Fast setup, pack-down friendly, and built for life on the move.
Category 03
Rural / Off Grid / Cottage
Remote installs where traditional decking is impractical. No permits, no contractors, no problem.